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Email Deliverability Tips by Tom Kulzer
Email Deliverability Tips by Tom Kulzer
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
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Email Newsletter Open Rates by Justin Premick
Email Newsletter Open Rates by Justin Premick
Think you know the best day and time to send your email newsletter? Ever wonder if your fellow email marketers are all sending at the same time you do?
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Confirmed Opt-in Myths Exposed by Sean Cohen
Confirmed Opt-in Myths Exposed by Sean Cohen
Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we'd like to help clear those up.
Putting The "Service" Back In "Customer Service" by Sean Cohen
The future of customer service is here. Technology has made seeking out support faster and easier than ever! But, has your digital age company sacrificed true service in the name of automation?
Spam: Where it Came From, and How to Escape It by Tom Kulzer
Long before the rise of the personal computer, Hormel Foods created SPAM. The company has produced over six billion cans of the processed food product. But that mark was passed long ago in the world of Internet spam. Learn about the origins of spam, and how to escape it today.
Do Your Potential Customers Forget About You? by Tom Kulzer
So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?
Holiday Action Saves a Sour Shopping Season by Tom Kulzer
U.S. retailers earn 20-80% of their yearly gross during the holidays. But this year, economist Carl Steidtmann fears "the worst Christmas ever." Short of going door to door in a Santa suit, how can businesses prevent a blue Christmas?
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